EXPERIENCE

 

Nuba – Designer & Founder - 01/2020 – 07/2026

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• Designed Womenswear and Menswear Ready-to-Wear collections across tailoring, woven and jersey, with advanced patternmaking knowledge of volume, proportion, functionality and sculptural shapes, leading design of silhouette, trims and finishing techniques for luxury ready-to-wear fashion.

• Led design research, iconographic and archival, mood boards, concept development, design boards, fabric boards and colour story development from research. Developed sketches and Procreate illustrations into moulage and 3D prototypes flat and on stand with creative patternmaking to develop silhouette proposals for all styles and looks.

• Led fittings and styling sessions for look development, fit, wearability, movement and silhouette ensuring brand identity and design integrity has consistency across collections.

• Created tech packs in Adobe Illustrator, CAD technical drawings and Adobe InDesign for collection presentation materials, maintaining critical paths, collection plans, launch sheets and line sheets. Planned production and merchandising, liaising with merchandising assistants for QC, sourcing fabrics from Première Vision and communicating with trim suppliers and factories across Japan, Korea and Italy.

• Produced five seasons of Runway Show collections, at London Fashion Week with Fashion East, sponsored by Manolo Blahnik and Nike, with wholesale accounts at SSENSE and Machine-A. Editorial coverage in British Vogue, Dazed (cover), AnOther, i-D and Highsnobiety.

 

Yang Li – Design & Atelier Assistant - London   08/2017 – 01/2018                  Reference: Antia Elisa Pierobon

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• Directly supported design development, research and patternmaking for Luxury Ready-to-Wear womenswear and menswear collections across three seasons,
  including tailoring and woven categories.

• Assisted in developing iconographic research boards, preparing design boards and mood boards for the head designer, and organising fabric and supplier samples by price, category
  and colour story development.

• Developed 3D prototypes and toiles, pattern revisions and adjustments, draping flat and on stand from initial concept to SMS and production samples, reacting to direction
  from head designers and head patternmaker.

• Attended fittings with head designers and Yang Li for silhouette refinement, finishing technique changes, communicating construction and fit changes directly with the atelier.
  Final fittings for Paris runway shows and campaign shoots.

• Maintained product details and updates, collection plans and working documents, ensuring design integrity throughout all stages of development from initial toile to production sample.

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A-Cold-Wall* – Wholesale Showroom Consultant (Tomorrow Ltd.) - Paris   06/2018 – 09/2018           Reference: Samuel Ross

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• Presented to buyers for A‑COLD‑WALL*, generating €2M+ menswear and €600K+ womenswear order books, sharing product knowledge to 80+ international buyers across 2 seasons.

• Worked directly with Yi Ng and Samuel Ross executing showroom merchandising across men’s, women’s and accessories, understanding brand positioning within different markets.

• Processed 18 wholesale orders via JOOR, supporting buyer relationships across Europe, US and Asia, surpassing SS18 menswear target, securing key accounts (€120,000+).

 

Calvin Klein (Raf Simons Era) – Brand Ambassador Selfridges - London   05/2018 – 11/2018

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• Implemented VM aligned with Raf Simons runway collections at Calvin Klein, improving sell-through across jersey, knitwear and denim shirting, contributing to ~£20,000 monthly turnover.

• Exceeded £6,000 sales target with £7,500+ average monthly personal sales, with highest transaction achieved at £2,800.

• Revitalised slow-moving categories through targeted merchandising and CRM engagement to drive repeat purchases, increasing tailoring and accessories sales by ~25%.

 

EDUCATION

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• MA Fashion – Central Saint Martins, London - 10/2018 – 04/2020

• BA Fashion – University of East London - 09/2014 – 06/2017

• Couture Tailoring – London College of Fashion - 10/2017 – 11/2017

- Developed Couture Tailoring skills learnt under Thomas von Nordheim, formerly Head of Tailoring at Alexander McQueen, on a short

course at London College of Fashion.

- Hands-on Couture techniques for bespoke tailoring developed through learning cross stitching shoulder pads, slip stitching, mounting canvas foreparts, pad stitching on collar canvas, moulding garment volume using a tailoring iron, basting stitches, garment construction of women’s tailored jacket.

 

AWARDS

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• Drapers 30 Under 30 – Winner (2025)

• SRA Award for Black British Artists – Winner (2022, 2023)

• Deutsche Bank Award for Creative Entrepreneurs – Finalist (2021)

• Theory & Helmut Lang Scholarship Award (FAST RETAILING Co. LTD.) – MA Fashion (2018–2020)

 

SKILLS

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• Tailoring, Moulage and Draping, Creative Patternmaking, Pattern cutting, Silhouette Development, Sketching, Technical Drawing, Colour Development and Colour Story, Mood Board and Design Board Development, 3D Prototype and Maquette Development, Garment Construction, Trims, Finishing Techniques, Fabric Construction, Fabric Research, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Tech Pack Development, QC, Cross-functional Collaboration (Design, Atelier, Production), Leadership and Team Management

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LANGUAGES

• English - Native, French - Beginner