EXPERIENCE

 

Nuba – Designer & Founder - 01/2020 – 07/2026

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• Led research, design and development of Women’s & Men’s Ready-to-Wear collections, exhibiting a strong understanding of garment construction, fabrics, fit, and product development,

• Led Range Planning of 40+ SKU collections.

• Hired and managed a 7-person team across design assistants, pattern cutting and sample machinists.

• Produced Jewellery and Leather Accessories with independent artisans in Greece.

• Secured accounts with Machine-A (£10,000) and SSENSE (£20,000). DTC revenue of £1,500 per season from our Studio Store.

• Secured VIP clients and produced custom pieces for Mahmood and Travis Scott, Rosie Lowe.

• Produced 5 London Fashion Week shows; independent shows and with Fashion East under mentorship of Lulu Kennedy and sponsorship from Manolo Blahnik & Nike.

• Grew commercial visibility leading & managing commercial strategy, with wholesale showrooms in London and Paris with British Fashion Council. 

• Editorial visibility in British Vogue, Dazed (cover), AnOther, i-D and Highsnobiety.

• Production coordination including tech packs, range planning, and QC, working directly with London factories & international developed international supply chain across Japan, Korea and Italy.

 

Yang Li – Design & Atelier Assistant - London   08/2017 – 01/2018                  Reference: Antia Elisa Pierobon

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• Directly supporting research, design development and pattern development, for Luxury Ready-to-Wear Women’s and Men’s collections, across Tailoring, Woven and Jersey Categories. 

• Contributing to the Atelier's development of multiple styles for RTW runway and production, from initial toile and pattern to SMS and production samples across 3 seasons.

• Sewing multiple version of toiles for styles across all woven categories, reacting to the direction and revisions from head designers, and head pattern maker.

• Sample Machinist for a number of RTW Runway show styles made in the studio Atelier.

• Worked directly with head designers and Yang Li in fittings for fit refinement and drape. Final fittings for Paris runway shows and campaign shoots.

• Conducted design & material research of for tailoring and woven categories, supplying references to the head designers research boards in an organised format.

• Organised fabric research and supplier samples by price and category for each collection.

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Tomorrow Ltd. – Wholesale Showroom Consultant (A-COLD-WALL*) - Paris   06/2018 – 09/2018           Reference: Samuel Ross

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• Presented to buyers for A‑COLD‑WALL*, generating €2M+ menswear and €600K+ womenswear order books, sharing product knowledge to 80+ international buyers across 2 seasons.

• Worked directly with Yi Ng and Samuel Ross executing showroom merchandising across men’s, women’s and accessories, understanding brand positioning within different markets.

• Processed 18 wholesale orders via JOOR, supporting buyer relationships across Europe, US and Asia, surpassing SS18 menswear target, securing key accounts (€120,000+).

 

Calvin Klein (Raf Simons Era) – Brand Ambassador Selfridges - London   05/2018 – 11/2018

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• Implemented VM aligned with Raf Simons runway collections at Calvin Klein, improving sell-through across jersey, knitwear and denim shirting, contributing to ~£20,000 monthly turnover.

• Exceeded £6,000 sales target with £7,500+ average monthly personal sales, with highest transaction achieved at £2,800.

• Revitalised slow-moving categories through targeted merchandising and CRM engagement to drive repeat purchases, increasing tailoring and accessories sales by ~25%.

 

EDUCATION

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• MA Fashion – Central Saint Martins, London - 10/2018 – 04/2020

• Couture Tailoring – London College of Fashion - 10/2017 – 11/2017

• BA Fashion – University of East London - 09/2014 – 06/2017

 

AWARDS

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• Drapers 30 Under 30 – Winner (2025)

• SRA Award for Black British Artists – Winner (2022, 2023)

• Deutsche Bank Award for Creative Entrepreneurs – Finalist (2021)

• Theory & Helmut Lang Scholarship Award (FAST RETAILING Co. LTD.) – MA Fashion (2018–2020)

 

SKILLS

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• Couture tailoring, Draping, Pattern Cutting  |  Adobe Creative Suite, Photoshop, Illustrator, InDesign for design and CAD development | Range Planning |  Tech pack development  |  JOOR Wholesale Platform  |  Fabric research & sourcing (EU & Asia)  |  Showroom Management (London & Paris) | Wholesale Sales & Buyer Relations | Budget management & production costing for collection of 40+ SKUs  |  Leadership & Team management (5+ direct reports)  |  Cross-functional collaboration (design, production, wholesale)